Magnum brings to life the colour of the season with 'Brown Is In'

The launch film for the iconic ice-cream brand by BBH India marries the experience of chocolate and fashion

BestMediaInfo Bureau | Delhi | November 6, 2015

Click on the image to watch the TVC.

Ice-cream brand Magnum, along with BBH India, has brought to life the colour of the season with its 'Brown Is In' campaign by highlighting the rich, luxurious Belgian chocolate credentials through chic execution. The brand commercial, shot in Bucharest, Romania ,  features glamorous guests who find luscious drops of rich chocolate falling onto them, gradually turning their attire and all that it comes in contact with, into Brown - the iconic colour of Magnum ice- cream. The film ends with the twist by the brand's Pleasure Ambassador, Kareena Kapoor, while she is dipping a vanilla ice- cream into a cauldron of rich, Belgian chocolate.

Russell Barrett

Russell Barrett, Managing Partner, BBH India, said, “Working on Magnum has been a fantastic opportunity. Besides all that sampling, there's also the privilege of working on one of the most iconic ice-cream brands in the world. We hope to have created a film that will engage the audience through the fashionably cool idea of 'Brown is in'. This film is a labour of love, creatively led by Rajesh Mani and his team along with Razy and his very capable production house.”

Razneesh Ghai, the film's Director, said, “The idea of marrying chocolate with the world of fashion was enough for me to take on this project. Being the launch film for Magnum in India we had to make an impressive spot that would leave a mark. A great crew, a remarkable location, interesting characters and with the graceful Kareena Kapoor, we had the basics in place. The rest was just meticulous planning and execution.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

BBH India

Chief Creative Officer: Russell Barrett

Executive Creative Director: Rajesh Mani

Creative Directors: Sapna Ahluwalia, Fritz Gonsalves

Creative Partners: Harshad Salian, Thaldev Kaim

Head, Planning: Sanjay Sharma

Strategy Director: Axon Alex Managing Director: Arvind Krishnan Business Director:  Delon Mascarenhas

Business Partners: Shruti Bhandari, Ritesh Maheswari

Executive Producer: Khvafar Vakharia, Stuti Guha

Production house: Asylum Films Director: Razy Ghai

Executive Producer: Bhavna Singh

DOP: Vikash Nowlakha

Post Production: After Studios

Music Studio: Ribbit

Music Composer: Mikey McCleary

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