Keswani is now CEO of Madison Media Sigma and Banerjee made COO of Madison Media Infinity
BestMediaInfo Bureau | Mumbai | November 17, 2015
Madison Media has recently announced that it has made some changes in its top management team. Vanita Keswani, current COO of Madison Media Sigma, has been promoted to CEO, Madison Media Sigma, and Shekhar Bannerjee, current Senior VP, Pinnacle, has been promoted to COO, Madison Media Infinity.
Keswani has about 24 years of experience, and has been with Madison Media for the last 18 years. She has done various roles in various offices and today heads a large portfolio of clients including Raymond, Piramal, McDonald’s, Shaadi.com, Pidilite, Indian Oil, Lodha, DHFL, Omkar and many others.
Banerjee joined Madison Media as a Management Trainee in 2004 and has risen to the top over the last 11 years. He will be responsible for Godrej, Asian Paints and Marico business of the Mumbai office.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “This is a great recognition for Vanita and Shekhar. Vanita has brought solidity to a diverse portfolio and has driven consistent Client value. Shekhar in his most recent avatar had driven Mondelez to a world class account. Both these promotions are truly deserving, and I wish them the best in their new challenges.”
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago. Madison Next is a platform to get the agency future ready, focus on digital, empower youngsters, promoting internal talent to senior level management roles across units and focus on research, insights and big data.
Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Shaadi.com, OYO Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, Milton amongst others.