Leo Burnett to handle brand communication for Sterlite Technologies

Sterlite Technologies recently completed the 100% acquisition of Elitecore Technologies, a global telecom software product company. It plans to redefine its brand purpose

BestMediaInfo Bureau | Mumbai | November 5, 2015

Sterlite Technologies, a leading global provider of solutions for high-speed data and power transmission networks, has announced its association with Leo Burnett India as brand consultant to redefine the company's brand purpose and in keeping with the changing market landscape and opportunities in its field of operation.

Sterlite Technologies recently completed the 100% acquisition of Elitecore Technologies, a global telecom software product company, in a bid to widen its telecom portfolio of offering to global customers. The company is enriching its solution offerings along with increasing its global presence at a quick pace and the need to communicate what it stands for is of vital importance.

Dr Anand Agarwal, CEO, Sterlite Technologies, said, “In line with our current organizational demerger, we wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of everyone who is connected to us. It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us redefine and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”

Saurabh Varma

Saurabh Varma, CEO, Leo Burnett India, commented, “We are witnessing a tremendous change on a global and socioeconomic landscape, thanks to the evolution of internet and a greater degree of connectivity. The services provided by Sterlite are at the very core of this spurt, impacting positively at micro and macro levels. It is very exciting to partner a company that is playing a key role in the changing dynamics of technology in our lives. We will deploy our HumanKind tools to redefine Sterlite's human purpose and help create a sustainable brand identity amongst the company's stake holders. We hope our rich experience in this field will eventually prove to be of great value to the organisation.”

Sterlite Technologies is among the global leaders in all its business areas through its operations in India, China and Brazil. STL is developing several network projects across India including secure communication network creation in Jammu & Kashmir for the Indian Army, enabling BharatNet, establishing urban high-speed fiber to the home (FTTH) networks and multiple interstate ultra-mega power transmission projects.

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