BTV News channel, supported by Eaglesight Media, aims to monetise its ad inventory through collaboration with Aidem Ventures
BestMediaInfo Bureau | Delhi | November 2, 2015
One of the leading news channels in Karnataka, BTV News has roped in Aidem Ventures, an independent media consulting, marketing and advertising company, to monetise its advertising inventory. BTV News, which went on air in July 2014, is available on a variety of platforms ranging from DTH services like Airtel, Videocon D2h, leading cable networks like Hathway, Act, INCable, Siti, Den Network to Youtube and Google Play. This works in the channel’s favour as advertisers have the advantage of reaching its viewers not only on TV but also through other connected devices.
GM Kumar, MD, BTV News, said, “We are extremely confident that this collaboration with Aidem Ventures will aid us in monetizing our advertising inventory better. They have been managing the ad sales for some of the biggest news brands from India and abroad. So we saw Aidem’s ability to position channels in the advertiser market in a way that works both in the favour of the advertiser and the channel. Since BTV News is one of the leading channels in the Karnataka news space, it was important for us to assign the monetization to a team that truly comprehends the value of such an offering.”
Vikas Khanchandani, Director, Aidem Ventures, said, “At Aidem Ventures we have always created success stories for the channels we have been assigned. Bagging BTV News is a huge leap towards our goal to build a more rock-solid news media cluster of regional as well as international news channels in our kitty. With this deal coming through, we have expanded our footprint in the Kannada speaking belt. BTV News has tremendous potential and we are glad to be associated with it.”
Alok Rakshit, Business Head, Aidem Ventures, added, “In the last couple of years, we have been extremely focused on building our regional bouquet. After Kasthuri TV, BTV News will give us in-depth access to the Karnataka market, further enhancing our sales bouquet for the benefit of advertisers and agencies. Besides, the association will also help BTV News effectively leverage our domain knowledge, revenue management skills, and our industry relationships thereby making it a mutually beneficial arrangement.”
Aidem is also the exclusive media representative for top regional channels like Jaya TV Network, Kolkata TV, Dangal, Bhojpuri Cinema, Flowers TV, Aapla Talkies to name a few. International channels like Al Jazeera English (AJE) and other Al Jazeera channels such as Al Jazeera Arabic, Al Jazeera Documentary and Al Jazeera Mobasher are also handled by them. Besides, Aidem Ventures also represents eBus in India with an aim to offer a complete solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters.