Kalaari Capital invests USD 4 mn in digital media venture ScoopWhoop

The company plans to use the latest round of funding for aggressive expansion of its video production unit, ScoopWhoop Talkies

BestMediaInfo Bureau | Delhi | November 20, 2015

ScoopWhoop, the internet media and news start-up has raised USD 4 million from Kalaari Capital. This will help the two year old company realise its ambition of becoming the market leader in the category.

ScoopWhoop, the home-grown start-up that publishes digital content relevant to Indian youth launched in November 2013. The company plans to use the latest round of funding for aggressive expansion of its video production unit, ScoopWhoop Talkies.

Moreover, it plans to invest in hiring editorial resources across beats for different publications. It also aims to set up robust sales and native content teams to service more than100 brand partners.

Sattvik Mishra, CEO, ScoopWhoop, said, “ScoopWhoop aims to gratify the needs of the millennial generation who relish entertainment and hard-core news in the same vein. We were the first ones to recognise this paradigm shift and created content customised for this target audience. Since then there is no looking back for ScoopWhoop. In the last 12 months we have grown almost 300%. We've managed to put a great team together, across portals that drive almost 20 million unique visitors monthly. With this funding we look forward to being the no. 1 digital media company in India by 2017.”

Speaking on the investment, Bala Srinivasa, Partner, Kalaari Capital, said, “ScoopWhoop is well on its way to becoming a highly influential new media company for India's more than 200 mn internet and social media savvy youth population.  By combining strong editorial capabilities with technology and smart analytics, they are in a position to leverage the massive shift from traditional media to digital advertising.  We are excited to partner with Sattvik and the entire ScoopWhoop team in this exciting journey.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com