More shoppers in tier II and III cities to enjoy the TV shopping experience as the channel reaches an additional 18 mn subscribers of free-to-air DTH broadcasting platform of Prasar Bharati
Delhi | November 4, 2015
HomeShop18, India’s leading television shopping channel also available on the web and mobile, is now also the country’s first ever round- the- clock home shopping channel to be available on DD Free Dish. With this phenomenal e-auction win, HomeShop18 is all set to reach out to an additional 18 million subscribers of the Indian free-to-air direct-to-home (DTH) broadcasting platform of Prasar Bharati. Consumers based in tier II, III cities and emerging markets of the country will now experience HomeShop18’s in-depth product demonstration and extraordinary propositions. The channel has been made available from November 1, 2015.
Sanjeev AgrawalSanjeev Agrawal, CEO, HomeShop18, said, “As the exposure and aspirations of customers in tier II and III geographies evolve, so does their demand for high-quality products. However, due to the limited internet penetration and lack of presence of modern trade there is a gap in latent demand and supply. We, at HomeShop18, have the advantage to cover this gap and reach out to customers across the country through television shopping and our wide range of products. Our association with DD Free Dish is a step towards our commitment to match the HomeShop18 signals to the country’s television penetration and our strong physical reach.”
DD Free Dish customers will now have access to credible brands on the channel. The company has been making significant headway in penetrating to every corner of the country and its presence on DD Free Dish will contribute to its target of being available to every customer. The channel has some breakthrough shows like ‘18 Shringaar’, ‘Today’s Special Offer’, to name a few, that will provide shoppers attractive deals, expert advice, a complete new look for women and the best assortment of high quality products.
Media contact:
HomeShop18
Divya Khurana
Value 360 Communications
Nupur Dhingra| Nikhita Srivastava
