Happy Creative wins HolidayIQ account

After winning the creative and digital mandate for Lookup and TranServ, the agency has added the travel community and holidays recommendation engine to its roster

BestMediaInfo Bureau | Delhi | November 3, 2015

Bengaluru-based Happy Creative Services has been adding several new clients to its kitty. Earlier in October, mobile digital payments company TranServ appointed it as its creative agency. It also won the creative and digital mandates for hyper local discovery platform Lookup in the same month. The agency has now notched up the communication mandate for online travel community HolidayIQ.

HolidayIQ is a travel community and holidays recommendation engine powered by user-generated content. Travel information is generated through varied forms of content including reviews, photographs, videos and interactive travel forums. It connects travellers to each other and to hoteliers, tour operators and online travel agents.

Diptakirti Chaudhuri

Commenting on the creative partnership Diptakirti Chaudhuri, CMO at HolidayIQ, said, “Holidays are a happy experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering – holiday reviews, information and options – to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar credentials in building digital brands.”

Kartik Iyer

On the association with HolidayIQ, Kartik Iyer, Co-Founder and Chief Executive Officer, said, “Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it's our job to take the magic of the brand to its consumers. The travel and holiday category is growing year-on-year, pushing the importance of holidaying for every kind of consumer. Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand.”

Praveen Das

On adding the HolidayIQ brand to their portfolio, Praveen Das, Co-Founder and CEO, said, “As an integrated agency, we understand business objectives and match them with creative output across media. We have a young team with a proven record of building technology brands. We are excited to partner with Holiday IQ and create clutter- breaking communication that not only resonates with viewers but inspires them to go on a holiday.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com