Fun campaign for Candyman Jellicious' Orange flavor

Conceptualized by FCB Ulka, Bangalore, Candyman Jellicious the campaign is set in a museum with a T-Rex and a mummy dancing

BestMediaInfo Bureau | Mumbai | November 10, 2015

Click on the image to watch the TVC.

Having entered the fruit based jelly confectionery segment with Jellicious Strawberry, Candyman has introduced its second flavor, Jellicious Orange. Taking the 'wiggle-wobble' property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.

The film revolves around a boy visiting a natural history museum along with his parents. When his dad's camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance.

Dennis Koshy

Speaking about the new film, Dennis Koshy, Vice President, FCB Ulka Bangalore, said, “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the ttween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself.”

Dharmesh Shah, Creative Director, FCB Ulka, Bangalore, added, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing are sure to catch your attention. Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: ITC Foods

Brand: Candyman Choco Double Eclairs

Agency: FCB Ulka, Bangalore

Creative team: Dharmesh Shah, Ram Krishnan

Account Management: Mahesh Menon, B.Suraj Rao, Karan Nayar

Account Planning: Menaka Menon

Agency Producers: Alpa Jobalia, Sukirth Rao

Director: Raj Tambaku

Production House: Tobacco films

Producer: Rajneesh Sah

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