Premiering on Saturday, November 28, at 8.30 PM, the show is a date with style icons to explore their élan
BestMediaInfo Bureau | Mumbai | November 26, 2015
Grey Goose, Colors Infinity and Vh1 have teamed up to bring a whole new level of glamour to your television screens this November with Born Stylish. Needless to say Fashion, Style and Grey Goose share an intrinsic connection. Born Stylish, which premieres on Saturday, November 28, 2015 at 8.30 PM on Colors Infinity and Vh1 simultaneously, is a date with style icons to explore their élan. Viewers will watch Bollywood style icons like Akshay Kumar, Sonakshi Sinha, and Anil Kapoor, amongst others, spill the beans on their evolution of style through the years, but it doesn’t end there! For the first time in India viewers will get to see International fashion pioneers like Jean Paul Gaultier, Anna Zegna of the Ermenegildo Zegna family, Massimiliano Giornetti of Salvatore Ferragamo and many more, interacting with our host, ace designer Pria Kataaria Puri.
Speaking on the occasion Manish Seth, Director Marketing, India & Southeast Asia, Bacardi, “GREY GOOSE, a global luxury icon, has always been at the forefront of fashion & style. In India, we’ve been celebrating style since inception. Taking this legacy forward, we are elated to announce our association with Viacom18 for the launch of Born Stylish, a series which synergizes with the identity of Grey Goose. Grey Goose epitomizes style and this association symbolizes our appreciation for the best in style.”
Commenting on the premiere of Born Stylish, Ferzad Palia, Executive Vice-President Viacom18, Head of English and Youth Entertainment, says, “Keeping in sync with the disruptive programming of Colors Infinity, we are elated to present yet another differentiated show. It’s a perfect fit in the edgy line-up of international shows and awards that air on Vh1 as well. Born Stylish marks another leap forward in English entertainment as our first ever homegrown celebrity talk-show dedicated to fashion and style of international standards.”
Produced by Pramod Films, Ra Luxury and Zeus Selling Solutions, Born Stylish will create an interesting platform which will showcase what it takes to make a celebrity as stylish as they are, both on and off screen.
On the format of the show, Prateek Chakravorty, Producer, Pramod Films, says, “It has been an exciting journey, from inception to execution, of this avant-garde concept. And now that it is finally ready to hit television screens I am certain it will create a milestone in the genre of chat shows.”
Adding to that, Pratik Laxmi, Producer, Ra Luxury says, “The concept is entirely novel and no one has attempted to bridge the gap between national and international fashion before. We are sure viewers will gain a unique perspective on style with this show.”
Each episode will have a specific theme suited to the celebrity guest who will be talking about their style quotient and how it has grown, both on and off-screen. In addition, there will be exclusive interviews with global fashion stalwarts, style tips from Pria Kataaria Puri and a volley of rapid fire questions. With all of this packed into a half-hour episode, it’s bound to be a dapper Saturday evening.