The agency is strengthening its teams in Mumbai and Delhi by bringing new talent on board to improve its offerings in digital marketing and creative content
BestMediaInfo Bureau | Mumbai | November 6, 2015
Digital agency BC Web Wise has appointed Alabhya Vaibhav as Creative Director, based out of Mumbai. The agency is strengthening its teams in Mumbai and Delhi by bringing new talent on board .Alabhya’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to think bigger, think new and up the creative quotient. He will bring in fresh perspectives for the agency in areas such as content, social, experiential, and overall creative output.
Commenting on the appointment, Chaaya Baaradhwaaj, Founder and MD, BC Web Wise, said, “Digital is not niche any longer and there are clients, who are doing exclusive digital advertising today. Along with digital we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”
Mangesh Bhayde, Creative Director, Art, BC Web Wise, said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”
Speaking about his new role, Alabhya commented, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day- in and day- out.”
Alabhya’s portfolio spans creative work for clients like Vodafone, Samsung Mobiles, Honda, Gujrat Tourism, and Indian Airlines. He is armed with 13 years of experience and his past stints include Ushak Kaal Communications where he started his career, and later stints at R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide. He moves to BC Web Wise from Ogilvy & Mather where he was Associate Creative Director.