This will be Tadikonda’s second innings with India’s leading full service digital marketing firm
BestMediaInfo Bureau | Mumbai | November 27, 2015
“There are few things more exhilarating and gratifying than the return of one of your most prolific colleagues,” averred Amardeep Singh, co-founder & CEO of Interactive Avenues, India's largest full service digital agency and a part IPG Mediabrands. Singh was summing up his views on Aparna Tadikonda, who joins the company as Executive Vice President. This is Tadikonda’s second innings with Interactive Avenues (IA), as she was on an 18 month sabbatical since June 2014.
Tadikonda joined IA in April 2006 and rose to the rank of Vice President within a short period of time. Under her leadership, the company expanded its footprint and client base in the South. The Bangalore office became a hotbed of innovation digital action, as her team churned out one award winning campaign after another.
“Our Bangalore office grew from zero to forty under Aparna’s leadership. Her acute understanding of the digital domain coupled with a natural ability to be an inspiring leader, ensured that Bangalore became a formidable force in the industry, and within the Interactive Avenues network. Aparna not only set up the Bangalore office, but also played an instrumental role in growing Interactive Avenues into what it is today. I am delighted to welcome her back,” said Singh.
“Of course I am excited to come back. IA is not just a place of work, it’s my birthplace as a digital consultant. So many memories, triumphs, failures and friends associated with Interactive Avenues in general and Bangalore in particular. Look forward to more crazy times,” remarked Tadikonda.