ZenithOptimedia's Resultrix wins digital mandate of Air Vistara

The mandate includes the full range of digital capabilities, including communication planning, search, display, mobile and analytics. NeoOgilvy is the incumbent agency

BestMediaInfo Bureau | Mumbai | October 19, 2015

Air Vistara, the Tata Group-Singapore Airlines joint venture, has awarded its digital mandate to Resultrix, an end to end interactive agency under the ZenithOptimedia Group. NeoOgilvy is the incumbent agency.

The mandate includes the full range of digital capabilities, including communication planning, search, display, mobile and analytics.

What has worked in Resultrix's favour is its unique approach to using data, analytics and technology for optimised and enhanced customer experiences.

Resultrix has won nine accounts in the last six months. These include IDFC Bank, which is going to be IDFC's foray into the highly competitive consumer banking category. The mandate here includes not only paid search, SEO, display, social, and analytics but also management and consulting on the entire media data stack covering the DMP, bid management tools and campaign manager.

The other accounts won are Bharti AXA General Insurance, Taj Hotels, PNB Metlife, and RBNL.

Anupriya Acharya

Anupriya Acharya, Group Chief Executive, ZenithOptimedia Group, said, “These are all prestigious wins for us and in sectors that are fast growing and future facing. We are delighted to be chosen as a partner to these marquee brands and the opportunity it provides us to do high caliber work.”

Tanmay Mohanty

Commenting on the wins, Tanmay Mohanty, Managing Director, Resultrix & Performics India, said, “We are very excited to partner with such great brands.  We have long been known for our superior performance marketing expertise, but over the last year, we have diversified and enhanced our offerings in other areas too. Be it the setup of a media technology and analytics division in Bangalore earlier this year or the launch of our mobile offering, Performics Mobile, last year or the Centre of Excellence teams out of Mumbai and Delhi, we have kept the momentum going. The new wins, we believe, are on the back of these specialisations. We bring new elements to the game, raising the bar ever higher.”

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