Zee pledges to go green

Zee has transformed the set of &TV's show 'Gangaa' as a 'green' set by introducing eco-friendly measures such as using an organic waste converter, fuel conservation, rechargeable batteries in sound recording, etc.

BestMediaInfo Bureau | Mumbai | October 8, 2015

Zee Entertainment Enterprises has pledged to go green with the launch of its 'Zee is Green' initiative. As a pilot project, Zee has transformed the set of &TV's show 'Gangaa' as a 'green' set.

Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

Other measures adopted include the use of eco-fonts to print scripts, which will reduce ink consumption by approximately 35 per cent, the installation of water coolers with RO purifier to eliminate the use of 20 litre plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

Punit Goenka

Speaking on this initiative, Punit Goenka, MD & CEO, Zee, said, “Every industry has environmental responsibilities and the media & entertainment industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With 'Zee is Green', we aim to translate our environmental commitment into action by integrating sustainability across our organisation, in front of the cameras as well as behind it.”

Elaborating further, Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically, but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

Roland Landers

Roland Landers, Chief Brand Officer, Zee, added here, “As a caring corporate, we want to touch people's lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our 'Zee is Green' initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year. Further, Zee will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

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