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The Social Street handles brand alliances for R Balki’s film ‘Ki and Ka’ in Dubai

Pamita Seth, Managing Partner, The Social Street and her Branded Content team have collaborated for brand and marketing alliances for the film in Dubai

BestMediaInfo Bureau | Delhi | October 30, 2015


The team of HOPE Productions has just wrapped up the shooting schedule for the upcoming romantic Bollywood film ‘Ki and Ka’ in Dubai. The film, directed by Lowe Lintas’ R Balki, stars Kareena Kapoor Khan and Arjun Kapoor in the lead roles.

All marketing tie-ups and brand alliances in Dubai were handled by The Social Street through their local partners. The film is supported by the Dubai TV and Film Commisssion and partnered by Emaar Properties. The has been shot at Dubai’s iconic locations like The Dubai Mall, Souk Al Bahar and The Boulevard.

Some of the brands on board for the film include Dubai-based The Palace Downtown Hotel, Eeemax Electronics and Lama Tours.

Commenting on the various partnerships and support received for shooting the film, Balki said, “I am ecstatic about the support extended by the Dubai Film and TV Commission, Emaar Properties and The Palace Downtown Dubai Hotel. It’s been a dream experience for us to be filming in Dubai. Line production support by Icon Art Production has been truly out of this world and brand support by Event Brokers DMCC has been truly heartwarming. And the first time the whole shoot has been managed by The Social Street, headed by Pamita, that has pulled off a very intricate schedule at very short notice.”

He added, “Overall, Dubai is the dream destination for filming. With all its diverse locations, the entire Emirate provides an open-air stage to film in, which any filmmaker aspires to have. Dubai has state-of-the-art infrastructure and advanced production facilities that is found in world class cities.”

Pratap Bose Pratap Bose

Pratap Bose, Chairman & Founding Partner, The Social Street, said, “We are very happy to be associated with HOPE Productions and R Balki. I am confident that Pamita Seth and her Branded Content team at The Social Street have successfully collaborated for brand and marketing alliances for ‘Ki and Ka’ in Dubai and opened up avenues in the overseas market as well.”

Pamita-Seth Pamita Seth

Pamita Seth, Managing Partner, The Social Street, added here, “Dubai is one of the key markets for Bollywood, multiple projects are being shot in the UAE. This is our second project this year, we were here earlier for the promotions of ‘Shamitabh’, the campaign being ‘The Hunt for the voice of Shamitabh – Amitabh Bachchan’, which was hosted by the Ritz Carlton DIFC and Premier Productions. Now that we have established our love for Dubai, hopefully we will be back with another interesting idea, shoot or activation soon. This trip has unfolded newer business opportunities in the international markets and has helped us redefine services that we can offer to a production house.”

‘Ki and Ka’ is about two people with contrasting ideologies. While Arjun essays a progressive house husband, who lovingly supports his wife’s ambitions, Kareena portrays a super ambitious career-oriented woman in the film. The film is slated to release in 2016.




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