Interface Communications has conceptualised a new TVC for Oreo, which highlights why mothers across the world trust it
BestMediaInfo Bureau | Delhi | October 28, 2015
Cadbury India, a part of Mondelez India Foods, has rolled out its latest TVC for Cadbury Oreo featuring its new brand ambassador, actor Jyothika.
Conceptualised by Interface Communications, the TVC seamlessly integrates the dynamic personality of Jyothika, a mother of two herself, with Oreo’s playful identity. The ad showcases adorable moments between mother and child as they bake an Oreo cake together. The TVC takes an even more endearing turn towards the end, when we find out that the cake is a special surprise for dad, the birthday boy.
Commenting on this new TV spot, Joe Thaliath, COO, Interface Communications, said, “Oreo is a mother’s ally in the kitchen, helping her make every day dishes interesting for her children. This TVC is a tribute to the century-old bond that Oreo shares with mothers across the globe.”
Robby Mathew, Chief Creative Officer, Interface Communications, added here, “This Oreo film is not about Oreo. Oreo is just the icing on the cake. The cake that two best friends (mother and daughter who haven’t heard of the generation gap) have baked for dad. The film sidesteps the yumminess of the cream and the chocolatey cookie, and focusses on the world that Oreo lives in – family, love, fun, and trust.
Client: Mondelez India Foods
Creative agency: Interface Communications
National Creative Director: Robby Mathew
Creative Director: Rakesh Menon
Chief Operating Officer (COO): Joemon Thaliath
Account Management: Ruchita Purohit, Miskil Dharmadhikari, Tanvi Mehta
Agency Producers: Alpa Jobalia, Mazhar Khan
Production House: BlackBox Films
Producer: Gowri Krishnakumar