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O&M, Maxus among winners at first IndIAA Awards

The first edition of the IndIAA Awards, held in Mumbai yesterday, saw 16 winners recognised for their work. Ogilvy & Mather bagged the highest number of six awards; Maxus took home four awards

BestMediaInfo Bureau | Mumbai | October 14, 2015


The first edition of the IndIAA Awards, held in Mumbai yesterday, saw 16 winners recognised for their work. The IndIAA Awards were received by the advertisers along with all the co-creators of the campaign across creative and media agencies and also included other agency partners from digital, events, PR, activation, etc.

The winners were chosen from the final shortlist of 76 nominees. In its inaugural year, the IndIAA Awards received 500 entries.

Among the creative agencies, Ogilvy & Mather bagged the highest number of six awards for work done for clients BMW, Hero Indian Super League, Titan, Kinley, SBI Life and Vodafone.

Among media agencies, Maxus took home four awards for the Hero Motocorp, Titan, Dabur Vatika and Vodafone campaigns.

Also present were Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and Jury members - Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B. Sriram (State Bank of India), and Sanjeeb Chaudhuri (Standard Chartered Bank).

Srinivasan K Swamy Srinivasan K Swamy

Srinivasan Swamy, President, IAA India Chapter said, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted. At the IAA Conversations preceding the awards, Dr. Subhash Chandra and Shankkar Aiyar, as expected, brought fresh perspective and deep insights around News Neutrality through the engaging session.”

Pradeep Guha Pradeep Guha

Pradeep Guha, Chairman, IndIAA Awards Committee said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”

Bhaskar Das Bhaskar Das

Dr. Bhaskar Das, Chairman, IAA Conversations said, “Going against the grain, if need be, to deep dive into the most relevant industry topics has been the objective of IAA Conversations. Today’s topic on News Neutrality follows the same trend.”

Winners of the first IndIAA Awards:

  Category Winner Agency Partners
1 Auto Four Wheelers BMW: Don’t Postpone Joy Ogilvy & Mather Vizeum (Dentsu Aegis Network)
2 Auto Others MRF: There’s A Lot Riding On Us (ICC World Cup) Lowe Lintas Initiative Experience Commerce, Mumbai
3 Auto Two Wheelers Hero Motocorp (Maestro and Pleasure): ISL –The Game FCB ULKA MAXUS
4 Banking And Finance Visa Debit: There’s Always A First Time BBDO India OMD Proximity BBDO
5 Consumer Durables CP Plus Zoom: Uparwala Sab Kuch Dekh Raha Hai Dentsu Marcom Alliance
6 Consumer Electronics Dell: Back to School (Ratta Raga) Grey Group Bengaluru Mediacom, Group M RuralWorks (RW) GoZoop MSL Group
7 Corporate No Winner  
8 Entertainment and Media Hero Indian Super League (Star Sports): Come On India, Let’s Football Ogilvy & Mather Mindshare Sports Interactive
9 Fashion and Accessories Titan: Your time has come Ogilvy & Mather Maxus Tribal 22Feet Edelman
10 Food And Beverages Kinley: Boond Boond Mein Sachchai Ogilvy & Mather Lodestar UM Interactive Avenues
11 Government / Public Administration Incredible India: Athithi Devo Bhava: Desh Ka Sar, Garv Se Ooncha Karein McCann Erickson  
12 Home Care Scotch-Brite: Lamba Chale Grey Group (Bangalore) Lowe Lintas
13 Insurance SBI Life: Are You A Great Dad? Ogilvy & Mather Group M Mindshare Perfect Relations
14 Online Commerce Amazon: Aur Dikhao Orchard Advertising (Leo Burnett Group) Initiative
15 Personal Care Dabur Vatika: Brave And Beautiful Linen Lintas Maxus Adbur (In-house)
16 Retail McDonald's: Kuch Pal Offline Leo Burnett Madison Tonic Media
17 Telecom & IT Vodafone: Speed Is Good Ogilvy & Mather Maxus OgilvyOne



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