The first edition of the IndIAA Awards, held in Mumbai yesterday, saw 16 winners recognised for their work. Ogilvy & Mather bagged the highest number of six awards; Maxus took home four awards
BestMediaInfo Bureau | Mumbai | October 14, 2015
The first edition of the IndIAA Awards, held in Mumbai yesterday, saw 16 winners recognised for their work. The IndIAA Awards were received by the advertisers along with all the co-creators of the campaign across creative and media agencies and also included other agency partners from digital, events, PR, activation, etc.
The winners were chosen from the final shortlist of 76 nominees. In its inaugural year, the IndIAA Awards received 500 entries.
Among the creative agencies, Ogilvy & Mather bagged the highest number of six awards for work done for clients BMW, Hero Indian Super League, Titan, Kinley, SBI Life and Vodafone.
Among media agencies, Maxus took home four awards for the Hero Motocorp, Titan, Dabur Vatika and Vodafone campaigns.
Also present were Jury Chairman Harish Manwani, COO Unilever and Non-Executive Chairman, Hindustan Unilever and Jury members - Bhaskar Bhat (Titan), Sangeeta Pendurkar (Kellogg’s India), B. Sriram (State Bank of India), and Sanjeeb Chaudhuri (Standard Chartered Bank).
Srinivasan K SwamySrinivasan Swamy, President, IAA India Chapter said, “With the IndIAA Awards, IAA has added another interesting concept to its existing cache of clutter-breaking events. We attempted IndIAA awards as an experiment; we wanted to create a different way of awarding creativity. With the response to our call for entries and the turnout today, we know that this concept has been very well accepted. At the IAA Conversations preceding the awards, Dr. Subhash Chandra and Shankkar Aiyar, as expected, brought fresh perspective and deep insights around News Neutrality through the engaging session.”
Pradeep GuhaPradeep Guha, Chairman, IndIAA Awards Committee said, “The IndIAA Award format ensured that ‘ads for awards only’ didn’t come through and this itself was the differentiator.”
Bhaskar DasDr. Bhaskar Das, Chairman, IAA Conversations said, “Going against the grain, if need be, to deep dive into the most relevant industry topics has been the objective of IAA Conversations. Today’s topic on News Neutrality follows the same trend.”
Winners of the first IndIAA Awards:
| Category | Winner | Agency Partners | |
| 1 | Auto Four Wheelers | BMW: Don’t Postpone Joy | Ogilvy & Mather Vizeum (Dentsu Aegis Network) |
| 2 | Auto Others | MRF: There’s A Lot Riding On Us (ICC World Cup) | Lowe Lintas Initiative Experience Commerce, Mumbai |
| 3 | Auto Two Wheelers | Hero Motocorp (Maestro and Pleasure): ISL –The Game | FCB ULKA MAXUS |
| 4 | Banking And Finance | Visa Debit: There’s Always A First Time | BBDO India OMD Proximity BBDO |
| 5 | Consumer Durables | CP Plus Zoom: Uparwala Sab Kuch Dekh Raha Hai | Dentsu Marcom Alliance |
| 6 | Consumer Electronics | Dell: Back to School (Ratta Raga) | Grey Group Bengaluru Mediacom, Group M RuralWorks (RW) GoZoop MSL Group |
| 7 | Corporate | No Winner | |
| 8 | Entertainment and Media | Hero Indian Super League (Star Sports): Come On India, Let’s Football | Ogilvy & Mather Mindshare Sports Interactive |
| 9 | Fashion and Accessories | Titan: Your time has come | Ogilvy & Mather Maxus Tribal 22Feet Edelman |
| 10 | Food And Beverages | Kinley: Boond Boond Mein Sachchai | Ogilvy & Mather Lodestar UM Interactive Avenues |
| 11 | Government / Public Administration | Incredible India: Athithi Devo Bhava: Desh Ka Sar, Garv Se Ooncha Karein | McCann Erickson |
| 12 | Home Care | Scotch-Brite: Lamba Chale | Grey Group (Bangalore) Lowe Lintas |
| 13 | Insurance | SBI Life: Are You A Great Dad? | Ogilvy & Mather Group M Mindshare Perfect Relations |
| 14 | Online Commerce | Amazon: Aur Dikhao | Orchard Advertising (Leo Burnett Group) Initiative |
| 15 | Personal Care | Dabur Vatika: Brave And Beautiful | Linen Lintas Maxus Adbur (In-house) |
| 16 | Retail | McDonald's: Kuch Pal Offline | Leo Burnett Madison Tonic Media |
| 17 | Telecom & IT | Vodafone: Speed Is Good | Ogilvy & Mather Maxus OgilvyOne |
