NYF has unveiled three new competitions – Activation & Engagement, Media, Mobile, and special industry award ‘Best Commercial Director’ for 2016 edition of the awards
BestMediaInfo Bureau | Delhi | October 26, 2015
New York Festivals’ response to international creative engagement trends prompted NYF to unveil three new competitions to their competition roster – Mobile, Media, and Activation & Engagement.
Mobile advertising now accounts for more than half of digital ad spending and continues to drive consumer interactions with brands. This new competition will showcase creative work designed for one of the fastest growing platforms. Media was created to honour strategies utilising specific advertising vehicles employed to achieve maximum coverage and exposure on behalf of the brand. Also new in 2016, Activation & Engagement will salute innovative strategic campaigns that engage consumers via compelling emotional personal experiences resulting in a measurable and positive shift in perception of the brand.
This year, NYF adds ‘Best Commercial Film Director’ to the lineup of special industry awards. In 2016, NYF will present this new-constituted award to the commercial director whose visionary talent and creative excellence is associated with the highest number of award-winning commercial entries, regardless of who submitted the entry.
“NYF diligently monitors evolving advertising industry trends to insure our competitions offer multiple opportunities to showcase the creative and technological advances brands employed to engage consumers. While we’ve added new competitions, we also deleted categories which no longer play a relevant role with respect to the work that’s being done today,” said Michael O’Rourke, President of New York Festivals.
Since 2011, entrants work judges by 400+ members of NYF’s Executive and Grand Juries, a brain trust of global creative minds, who collectively cast over 400,000 votes to select the World’s Best Advertising.
The 2016 Executive Jury, an elite panel of 30 high-level chief creative officers, will meet on May 13-17, 2016 to select the World’s Best Advertising winners from the shortlisted winners.
The 2016 New York Show creative panel sessions and networking events will take place on May 19 at the NYIT Auditorium, 1871 Broadway, between 61st & 62nd Street. The New York Show gala cocktail party and awards ceremony will be held that evening at performance space, Jazz at Lincoln Center’s Frederick P. Rose Hall, Broadway at 60th Street.
Entries submitted before December 16, 2015 can save 10 per cent of their entry fees by using the code PRN2016. The 2016 competition entry deadline is January 31, 2016.