The ad, conceptualised by Publicis, is based on the comic exaggeration of a simple human truth –most people judge others station in life based on how their house looks from the outside
BestMediaInfo Bureau | Mumbai | October 27, 2015
Click on the image to watch the TVC.Nerolac Suraksha has rolled out its new campaign, conceptualised by Publicis Communications.
The ad film is about a respectable doctor who keeps getting letters delivered by a postman in a discourteous manner daily despite his attempts to make his position and qualifications evident to the postman. The film ends with the voiceover ridiculing the doctor for doing everything else to earn respect but losing it only to save a few bucks by using a lower grade paint for his house. The ad ends with the doctor receiving a grand salute from the postman and his colleagues after getting the exteriors painted with Nerolac Suraksha.
Bobby PawarCommenting on the campaign, Bobby Pawar, Chief Creative Officer, Publicis, said, “The idea is based on the comic exaggeration of a simple human truth. It’s this – most people will judge your station in life and the respect you deserve by how your house looks from the outside. That’s because other than your friends and family, very few people will get the chance to be inside your home and see the investments you have made in the beautiful interiors.”
Anuj Jain, Director - Decorative Paints, Kansai Nerolac Paints, remarked, “We take great pride in doing up our homes as it is linked to our ‘Izzat’. However, home exteriors, which create the first impression, are often neglected. This results in the loss of prestige that we work so hard to build. The new Suraksha TVC uses humour to communicate this sentiment that is an important aspect of an Indian consumer’s psyche. It stresses on the quality and protection that using Suraksha guarantees. A popular brand, Suraksha stands for both quality and value for money. As our tagline rightly summarises, ‘Ghar ki Suraksha, yaani Izzat ki suraksha’.”
The TVC:
[youtube]https://www.youtube.com/watch?v=VJpWJLItGBg[/youtube]
Credits:
Client: Kansai Nerolac Paints
Brand: Nerolac Suraksha
Creative agency: Publicis Communications
Managing Director: Bobby Pawar
Chief Operating Officer: Paritosh Srivastava
Executive Creative Director: Jigar Fernandes
Creatives: Gururaj Rao, Rohan D’Souza, Avinash Jakhalekar
Account Management: Chandan Jha, Darrell Fernandes, Manish Somani, Jiten Painter
Agency Producers: Jignesh Maru, Ganesh Iyer
Production House: Soda Films
Director: Rajesh Krishnan
