As part of the three-year partnership, Taboola will serve as the exclusive, multi-platform content discovery partner across all of NDTV Convergence’s digital platforms
BestMediaInfo Bureau | Delhi | October 1, 2015
NDTV Convergence, the digital arm of NDTV group which owns and operates the flagship portal www.ndtv.com and all other digital properties of the Group, has signed one of the largest deals in the new media space with Taboola to power content recommendations across their entire network of desktop and mobile sites. The deal is estimated to be worth Rs 90-100 crore (approximately $13-15 million) for NDTV over the course of the agreement based on traffic projections across web and mobile.
As part of the three-year partnership, Taboola will serve as the exclusive, multi-platform content discovery partner across all of NDTV Convergence’s properties to power content recommendations to its audience of over 60 million unique visitors. In addition to providing advertisers with an option to now target the premium NDTV audience through native content marketing, Taboola will also work with NDTV to increase user engagement.
Commenting on this partnership, Vikram Chandra, Group CEO & Executive Director, NDTV, said, “We are really happy to extend this partnership with Taboola, who have been great partners over the last year. This truly is a landmark deal given its size and scale, making it the largest and one-of- its-kind in the Indian digital media ecosystem. This association further reinforces our leadership position in the digital space, something that has been built through credible content and great user experience.”
Suparna Singh, CEO and Managing Editor, NDTV Convergence, added here, “We are always striving to provide our consumers with high-quality and the best possible content. When we started this journey, the web was a much simpler place. Today, as social media feeds continue to fragment the user base, we need to customise content based on user interest. As always, we aim to be on the cutting edge and this partnership also gives us a new and unique way to monetise our growing audience across platforms.”
Adam Singolda, Founder and CEO of Taboola, remarked, “We see India as a massive opportunity for marketers to reach new audiences since so many citizens are accessing the Internet for the first time via mobile, and this partnership is a testament to our commitment to providing Indians with high quality content they may like and never knew existed.”