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Mullen Lowe Lintas Group bags 2 metals for Havells & Idea Cellular at 2015 Jay Chiat Awards

Both the wins were in the National Brand Building category. ‘Idea Cellular – No Ullu Banaoing’ won a Silver, while ‘Havells – Respect for Women’ took home a Bronze

BestMediaInfo Bureau I Mumbai I October 7, 2015


India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and Mullen Lowe Lintas Group picked up both at the awards ceremony held in New York City.

This is also the first time that work from two Indian companies, Havells and Idea Cellular, has won at this awards show. In its 19th year, 4A’s Jay Chiat Awards recognise and celebrate brilliant strategic thinking in Marketing, Media & Advertising. The key criteria for winning an award include a great strategic idea; a powerful creative manifestation of the idea; and a clear link between the two.

Noteworthy winners this year include Droga5 that won a Grand Prix for ‘Under Armour – I Will What I Want’, while Gold winners include TBWA Media Arts Lab for its work on ‘Apple iPhone 6, World Gallery’, Publicis NY that won the Gold for ‘Doctors of the World, More Than a Costume’ and Sancho BBDO/Direktor Films that won the Gold for ‘Pepsi, Dew Bottle Tool.’

India’s wins this year came under the category of ‘National Brand Building’ for ‘Idea Cellular – No Ullu Banaoing’ that won a Silver and ‘Havells – Respect for Women’ that won a Bronze.

A total of 35 entries were shortlisted at the 4A’s Jay Chiat Awards 2015 across the six categories of Global Campaign, Media, National, Non-profit, Product Service / Creation and Regional.

Joseph George Joseph George

Commenting on the Group’s performance, Joseph George, Group CEO, Mullen Lowe Lintas Group, said, “Jay Chiat is globally acknowledged as possibly the toughest strategy award to win. We are delighted to have won it four times in two years now, something very few agencies in the world can boast of. As an agency group, we continue to obsess over clients’ ROI and wins like this go a long way in further strengthening our belief in this obsession.”

This double win makes it two years in a row for India and the Group. Mullen Lowe Lintas Group (formerly called Lowe Lintas + Partners) last year had won a Silver and a Bronze award for Unilever brands – Kissan and Kan Khajura Tesan. It was then the first time that an Indian agency had a double-win.

S Subramanyeswar S Subramanyeswar

S Subramanyeswar, National Planning Director, Lowe Lintas, added here, “We are grateful to the faith that clients put behind our strategies and the resultant creative solutions. The wins at a platform like Jay Chiat is a great reward for the culture of sharp strategic thinking and result oriented creativity we pursue at the agency. With some of the best campaigns that were in contention, we’re glad to have emerged winners for our entries on Havells and Idea Cellular.”

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