Mobile app inshorts appoints Cheil India as integrated AoR

The account was awarded to Cheil after a robust multi-agency pitch

BestMediaInfo Bureau | Delhi | October 6, 2015

Cheil India has been named the agency on record by inshorts, a mobile app that provides top news stories of the day in 60 words. The account was awarded to Cheil after a robust multi-agency pitch.

Founded by Azhar Iqubal and Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur in 2013, inshorts, has raised about $24 million in total. Earlier this year, inshorts garnered $20 million in second round of funding from Tiger Global. The app, which is becoming popular among the youth, has already received more than one million downloads.

Kundan Joshee

Commenting on the win, Kundan Joshee, Senior Vice-President, Cheil India, said, “We are extremely delighted about working on inshorts. We are looking forward to work together and create powerful integrated ideas that would build the brand. Both the teams believe in integration and we think that there can't be a better ground for a partnership to start.”

On awarding the business to Cheil India, Deepit Purkayastha, Co-founder, inshorts, said, “We are elated to have partnered Cheil to build the brand inshorts. We are looking forward to see some exciting work being created out of this partnership.”

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