The TVC by Hakuhodo Percept showcases a new side to the new-age automotive showrooms as well as provides a peek into the soon-to-be-launched premium hatchback
BestMediaInfo Bureau | Delhi | October 21, 2015
Hakuhodo Percept’s latest TVC for Nexa, Maruti Suzuki’s modern retail channel of new-age automotive showrooms across India, showcases the bold side of this automotive brand and also provides a peek into the soon-to-be-launched new premium hatchback, Baleno.
The TVC went on air on October 15, 2015.
Baleno will be sold exclusively through Nexa. Launched across India in August this year, Nexa caters exclusively to desires that are more premium and sophisticated. The showrooms focus on pampering consumers through technologically advanced and powerful innovations, service and hospitality and seamless digital connect.
Having already established Nexa through three TVCs, which primarily focused on its unparalleled services, the objective this time is to show its edgier side and also to prelaunch the Baleno?.?
Speaking on the campaign, Sabuj Sengupta, Executive Creative Director, Hakuhodo Percept, said, “Nexa is all about a premium and exclusive experience, brought about by the showrooms as well as its cars. This TVC is all about high energy and the euphoria the consumers will experience at Nexa. It also acts as the perfect opportunity to prelaunch the Baleno.”
The TVC has a surreal feel that has been brought about by using innovative projection lighting. Shot inside a Nexa showroom, one sees a fashionably dressed couple superimposed with a series of images ranging from lifestyle to close up shots of the soon-to-launched hatchback Baleno. As one is watching this imagery, one senses a kind of euphoria building up in the couple – almost akin to the experience one would feel when driving the Baleno. This culminates in a crescendo, supported by a contemporary music track, revealing the Nexa showroom in its full glory.
Client: Maruti Suzuki
Creative agency: Hakuhodo Percept
COO: Elvis Sequeira
ECD: Sabuj Sengupta
ED: Kosuke Kataoka
National Planning Director: Jayanto Banerjee
CD Art: Saurav Dasgupta
ACD Copy: Eranbemo Murry
Servicing: Pamit, Amit, Mamtah
Production House: 1st December Films
Music Director: Ashutosh Pathak
Producer: Ganesh Pareek