Raj will also be part of the Isobar Creative Council, which will lead the agency’s creative vision into 2016 and beyond. He joins in from AgencyDigi, where he was Creative Lead
BestMediaInfo Bureau | Delhi | October 29, 2015
Isobar India, the full-service digital agency from Dentsu Aegis Network, has roped in Praveen Raj as Creative Director - West & South. He will be responsible for Isobar’s creative teams in Mumbai and Bangalore.
Prior to this, Raj was Creative Lead at AgencyDigi, where he was responsible for winning clients such as Axis Mutual Funds, HDFC Securities, and Enrich Salons & Academy.
In his new role, Raj will report to Anish Varghese, Group Creative Director – Isobar. He will also be part of the Isobar Creative Council, which will include Varghese and Anadi Sah, Creative Director - North. The Council will lead Isobar’s creative vision into 2016 and beyond.
Raj has spent more than 13 years in advertising with a primary focus on digital media. Before joining AgencyDigi, he had spent four years with OgilvyOne Worldwide, fronting businesses for brands like Vodafone, Diageo, Emirates and Disney. During his three-year stint with Hungry & Foolish Intellectual Properties, he was involved in creating landmark advertising for Kamasutra and Lenovo, apart from crafting several other independent creative products.
Commenting on Raj’s appointment, Shamsuddin Jasani, Managing Director - Isobar India, said, “The creative wing of Isobar is the heart and soul of the agency and I am very happy that Praveen has joined us to strengthen an already strong creative team. I believe that the creative council will be able to take our work above and beyond global standards.”
Speaking about his new role, Raj said, “Isobar has a very young and enthusiastic team and a roster of great brands to work with; not to forget the opportunities for collaboration with the extensive Dentsu Aegis Network agencies. So I’m looking forward to working closely with the team to build some serious creative chops and do outstanding work for our clients.”
Anish Varghese added here, “Praveen is a seasoned professional. Besides his ideation and detailing expertise, he is a true blue marketer. He has hands-on experience in blending art with technology. And his stint with start-ups and Ogilvy will just be the elixir to boost our creative squad.”