Hyperlocal live deals app Little brings Bang in the Middle on board

The agency will create the entire communication campaign for the brand. The campaign is slated to break soon in select cities

BestMediaInfo Bureau | Delhi | October 19, 2015

Little, a new hyperlocal live deals app that is being rolled out across India, has brought on board Bang in the Middle to create the entire communication campaign for the brand.

Little is part of the new Online to Offline service market place business, where the offline merchants can harness the power of online medium to increase traction, footfall and fulfillment. Little has aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in select cities.

Manish Chopra

“Little will open up a host of new opportunities for local merchants, it will make their business more customer-centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful,” said Manish Chopra, MD and Founder, Little.

Little will have thousands of deals live at any given moment from a variety of merchants that include restaurants, salons, spas, movie halls, hotels, gyms, weekend getaways and so on. Because the deals are live, and on app, Little will build a sense of urgency to avail of the deals. Little at this time is already live in major cities of India with thousands of merchants live on the app.

Naresh Gupta

“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little,” said Naresh Gupta, Managing Partner, Bang in the Middle.

Co-founded by Prathap Suthan and Naresh Gupta, Bang in the Middle's client roster includes Jabong, IndiaMart, Srinivasa Hatcheries, Vimal, Oxolloxo, Divan'ni, Future Brands, Delhi Airport, Medicines Sans Frontier, Bhima Boutique, Honda Cars, and Honey Bee Wax, among others.

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