The estimated size of the business is Rs 30 crore plus and it was won in a multi-agency pitch. It account will be handled by the agency’s Bangalore office
BestMediaInfo Bureau | Delhi | October 28, 2015
Havas Media Group India has won the integrated media mandate of HolidayIQ.com – a travel community and holiday recommendation engine – in a multi-agency pitch. The duties will include traditional, digital and mobile solutions. The estimated size of the business is upwards of Rs 30 crore.
Powered by the Indian traveller community and experts, the portal enables travellers to discover, plan holidays and share holiday experiences. HolidayIQ gives customized information and insights on places, hotels, sightseeing and transport to customers.
Hari NairHari Nair, Founder CEO, HolidayIQ, said, “We believe in the science of holidays and Havas Media delivered an impressive scientific, strategic approach to the business which was in sync with our objectives. Young, professional and passionate, we look forward to working with the Havas Media team.”
Diptakirti Chaudhuri“The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate,” stated Diptakirti Chaudhuri, CMO, HolidayIQ.
Anita NayyarAnita Nayyar, CEO, Havas Media Group - India and South Asia, said, “It is a great win for us. HolidayIQ is a very ‘meaningful’ brand in an extremely engaging category. Havas Media also has an entrepreneurial DNA which allows us to understand the challenges and objectives of such clients better. Bangalore is an important market for us and we are seriously investing time and talent in expanding our operations here.”
Mohit JoshiMohit Joshi, Managing Director, Havas Media Group - India, said, “We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association.”
The win comes on the back of Havas Media winning the integrated media business of BlueStone.com. Both these businesses will be handled out of the Havas Media Bangalore office. Havas Media Bangalore also handles the media duties of Quikr, which is their lead account in the market.
