The account, to be handled from the New Delhi office, is estimated to be upwards of Rs 30 crore. It was won in a multi-agency pitch
BestMediaInfo Bureau | Delhi | October 30, 2015
Havas Media Group India has been awarded the integrated media mandate of lingerie and nightwear brand, Clovia, in a multi-agency pitch. Havas will chart the Clovia brand map with traditional as well as digital and mobile duties. To be handled from the New Delhi office, the account is estimated to be upwards of Rs 30 crore.
Clovia is an online-first brand of lingerie and innerwear, which brings premium products at affordable pricing to Indian consumers through direct sales channels. Clovia is backed by Indian and European conglomerates and is establishing footprints across the globe.
Clovia recently raised a round of funding from IvyCap Ventures.
Pankaj Vermani, Co-Founder CEO, Clovia, said, “We are en route to scale Clovia as the number one lingerie and nightwear brand in India as well as looking at global markets. Havas Media was in sync with our brand vision as well as our customer-first fundamentals. Their experience, strategic brand approach, knowledge of the e-commerce domain and nuances of new age businesses makes them perfect partners.”
“Clovia is introducing a new wave of International styles and quality in the Indian consumer space. We found the same passion in Havas Media who understood the need to provide a world class shopping and product experience to the Indian woman,” added Neha Kant, Co-Founder, Clovia.
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “Clovia is a young lingerie brand with a niche e-commerce play backed by an omni-channel strategy. The lingerie domain is now gaining momentum in India but will be the next wave. Clovia is placed in a very interesting category with huge growth potential. We are confident that our ‘digital at the core’ strategy will drive a lot of meaningful visibility for the brand. We look forward to partnering with them to scale in India.”
“Havas Media’s unique traditional and digital offering based on brand and customer dynamics is perfectly suited to connect with and delightfully engage the Clovia woman encouraging a closer relationship with the brand. We are very glad to add yet another client, with a major online focus, to our portfolio. As India goes online and media gets more integrated Havas Media will be at the forefront servicing both clients and their customers to make happy informed choices,” commented Mohit Joshi, Managing Director, Havas Media Group India.