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Havas Media wins BlueStone.com’s integrated media mandate

The win comes on the back of a multi-agency pitch involving all the major agencies. Incumbent agency MEC declined to participate in the pitch. The business is estimated at over Rs 35 crore

BestMediaInfo Bureau | Delhi | October 20, 2015

havas-bluetone-nlHavas Media Group India has won the integrated media mandate of BlueStone.com, a leading online store for jewellery and accessories. The duties include traditional, digital and mobile solutions and will be handled from the Bangalore office. The business is estimated at over Rs 35 crore. Havas won the business after a keenly contested multi-agency pitch involving all the major agencies. Incumbent agency MEC declined to participate in the pitch.

Gaurav Kushwaha Gaurav Kushwaha

Speaking on the appointment, Gaurav Kushwaha, Founder-CEO, BlueStone.com, said, “We are aggressively scaling up BlueStone. Havas Media has the attitude, agility and skill to partner with us in this growth. We are glad to have them on board and see them as long term partners.”

Pushkar Jain Pushkar Jain

Pushkar Jain, CMO, BlueStone.com, added here, “The ‘Digital at Core’ philosophy of Havas Media is in line with our thinking. Their integrated media strengths further gave us the confidence that they know how to in navigate this territory.”

Ahshul Khandelwal Ahshul Khandelwal

“We were impressed with Havas Media’s passion and commitment towards BlueStone.com. We look forward to this association,” said Ahshul Khandelwal, VP - Marketing, BlueStone.com.

Anita Nayyar Anita Nayyar

Commenting on the win, Anita Nayyar, CEO, Havas Media Group - India and South Asia, said, “We are delighted at this win. Havas Media has been growing at three times the market only because of our aggressive new business acquisitions. BlueStone adds another feather to our cap.We look forward to working with the very enterprising BlueStone team.”

Mohit Joshi Mohit Joshi

Mohit Joshi, Managing Director, Havas Media Group - India, added here, “Havas Media’s unique proposition focused on Meaningful Brands has given us an edge in acquiring new businesses. This win strengthens our new age client (dotcom) portfolio and further boosts our Bangalore operations.”

BlueStone offers a range of jewellery – earrings, rings, pendants, bangles and bracelets. It sources merchandise from third-party manufacturers as well as manufactures its own range of jewellery. The company has received extensive funding form Accel Partners, Kalaari Capital and Saama Capital, IvyCap Ventures, Dragoneer and Ratan Tata, who made a personal investment, amongst others.

Info@BestMediaInfo.com

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