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Flipkart urges people to seize the opportunities that come one’s way

Conceptualised by Chapter Five, #TheBigBillionDays films talk about Flipkart’s five day-long shopping event (October 13 to 17, 2015), showcasing ‘Abhi Nahin’ situations

BestMediaInfo Bureau | Delhi | October 7, 2015

Flipkart-TVC Click on the image to watch the TVC.

To prepare every Indian customer for the biggest sale event of the year, Flipkart has rolled out a series of video ads built around the theme of ‘Abhi Nahin Toh Kabhi Nahin’.

Conceptualised by creative agency Chapter Five, #TheBigBillionDays films talk about Flipkart’s five day-long mega shopping event (October 13 to 17, 2015), showcasing ‘Abhi Nahin’ situations. The first film garnered close to 4 lakh views within two days of its launch.

Shoumyan Biswas, Senior Director, Marketing, Flipkart, commented, “It happens often in life that one wishes to do something and it happens to be within our reach as well. But just as we strive to do it, someone else comes and stops us by saying ‘Abhi Nahin’. This can be a frustrating feeling, which most of us across all demographics and age groups have experienced at some point in time. But there are times when a life changing event comes our way, when we no longer pay heed to anyone saying ‘Abhi Nahin’ to us. With this insight, we have crafted a series of video films which explain that an event like Flipkart Big Billion Days is once-in-a-lifetime opportunity, and everyone should just go ahead and do what it takes to fulfill their shopping wishes during this event.”

He further said, “The Big Billion Days campaign this year has been anchored around this very real insight. While we have launched our first video, there are many more interesting ideas and innovations that are lined up and are about to follow.”

Commenting on the campaign, a spokesperson from Chapter Five said, “The online consumer is exposed to ‘sale’ throughout the year. We want to communicate to them that Big Billion Day is no ordinary sale. It is an opportunity like no other. If you miss it, you’re likely to regret it. That’s why ‘Abhi Nahin Toh Kabhi Nahin’, which has been brought alive through simple situations that we’ve all experienced, where someone stops us from doing what we want to.”

The TVC:



Client: Flipkart

Creative agency: Chapter Five

Creative team: Chapter Five Creative Network

Production house: Chrome Media

Director: Hemant Bhandari

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