The ad rates are being hiked across all stations with immediate effect and is related to Fever’s consistent and rapid growth in listenership
BestMediaInfo Bureau | Delhi | October 13, 2015
Fever FM has decided to increase the ad rates by 20 per cent across all stations with immediate effect.
Since entering the market nine years ago, Fever FM has established itself as a leader in its four markets. Across the four metros, Fever FM enjoys 17.5 million listeners and leads six of the eight drive times. Fever FM also leads across day parts in Delhi and Bangalore (in the non-Kannada category). (Source - RAM data, Week 39)
Talking about Fever FM’s decision to increase the ad rates, Harshad Jain, CEO – Radio and Entertainment, HT Media, said, “Fever FM has the highest Time Share Listening (TSL) in all its markets, the highest market share in Delhi and Bangalore, and is among the best performing and fastest growing radio stations in Mumbai and Kolkata.What’s more, in the core TG of 20-34 years SEC AB, Fever has the leadership market share across metros. Therefore, the increase in price is related to Fever’s consistent and rapid growth in listenership. We look forward to partnering our clients and offering them great value, and the unique Fever advantage.”