Ferrero Rocher unveils new brand identity ahead of the festive season

The visual identity, including logo design and packaging, aims to give the chocolate brand a more contemporary image and highlights its unique taste experience

BestMediaInfo Bureau | Mumbai | October 7, 2015

Ferrero India, part of the Ferrero Group, has unveiled a new brand identity, brand descriptor and packaging for its premium chocolate brand Ferrero Rocher.

The visual identity, including logo design and packaging, aims to give the brand a more contemporary and appealing image. The brand identity is a modern design that rejuvenates the brand, giving it an elegant look and feel that conveys that Ferrero Rocher is the ideal gift for special occasions.

The new brand descriptor, “the golden experience”, highlights the unique taste experience of Ferrero Rocher that engages all the senses and invites the consumer to savour and share more of life's golden pleasure together.

The new packaging has a QR Code that allows consumers to learn more about the quality ingredients and the care that goes in making each Ferrero Rocher praline.

Emanuele Fiordalisi, Vice-President, Marketing, Ferrero India, said, “Over the years, Ferrero Rocher has been an integral part of consumer special occasion. The new look is an expression to enhance consumer experience and add a sparkling touch in their special moments.”

Ferrero Rocher, created in 1982, has become a favourite boxed chocolate for millions of people around the world. It is sold in more than 130 countries across five continents. Ferrero's other well-known brands in India include Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.

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