The TVC carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother
BestMediaInfo Bureau | Delhi | October 21, 2015
Wipro Enterprises has just unveiled a new TVC for Santoor Body Lotion. Created by FCB Ulka, the commercial carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother.
Santoor Body Lotion promises to deliver soft, younger looking skin through the goodness of natural ingredients like Sandal and Sakura, which are well known for making skin healthy and soft.
The commercial starts with a mother reading out a story to her young daughter. As the story progresses, the little girl gets more and more involved in the plot. She starts enacting the scene using her fingers on her mom’s arm. However, she soon gets lost in the softness of her mother’s skin and forgets all about the story. The film ends with the brand promise of ‘Soft Twacha, Hamesha’.
Elaborating on the ad, Dennis Koshy, Vice-President - Bangalore, FCB Ulka, said, “In a cluttered category like body lotion, where consumers don’t perceive much difference between brands, memorability is especially important. Santoor Body Lotion found a very endearing moment that women loved to set the brand promise in.”
Dharmesh Shah, Creative Director, FCB Ulka, added here, “Tabdak-tabdak evokes nostalgia. The entire film is a cute, playful interaction between the mother and the daughter that rides home the benefit of soft skin.”
Client: Wipro Enterprises
Brand: Santoor Body Lotion
Creative agency: FCB Ulka
National Creative Director: Satbir Singh
Creative Director: Dharmesh Shah
Creative Team: Nirmala Chenappa, Rohini Bothra, Vaishali Jain
Account Management: Esha Datta, Priyanka Wadhwani, Shubhra Madhukar
Agency Producers: Alpa Jobalia, Stanley Christian
Production House: Classics Films
Director: Minto Singh
Producer: Sanjay Narang