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DDB Mudra Group launching Track DDB in India today

As a starting point, the existing RAPP India clients will move to Track DDB. The data driven agency is commencing its India operations with presence in Mumbai and Delhi

BestMediaInfo Bureau | Mumbai | October 1, 2015


In a bid to address the increasingly complex data led world of marketing communications, DDB Mudra Group is launching Track DDB, a data driven agency for the digital world, in India today.

Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets.

As a starting point, Track DDB is being launched in India with the existing RAPP India clients moving to Track DDB. These clients include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions, and VGuard, among others.

Track DDB will commence with presence in Mumbai and Delhi, with a rollout in Bangalore in the near future. Services that will be offered include creative services, data & digital analytics, database marketing, CRM, digital & mobile marketing services.

Madhukar Kamath Madhukar Kamath

Making the announcement in India, Madhukar Kamath, Group CEO & MD, DDB Mudra Group, said, “The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected data digital world. Track DDB will offer creative solutions across connected touch points to address today’s consumer.”

Venkat Mallik Venkat Mallik

Venkat Mallik, President, Track DDB India, added here, “Track DDB will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customised to specific industry verticals across FMCG, IT & B2B, financial services, retail, automotive, and real estate, amongst others.”

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