BankBazaar.com assigns creative duties to Enormous

The win comes on the back of a multi-agency pitch in Mumbai. Enormous will work towards further strengthening Bankbazaar.com's brand positioning as an online financial marketplace

BestMediaInfo Bureau | Delhi | October 19, 2015

BankBazaar.com has awarded its creative mandate to Enormous following a multi-agency pitch in Mumbai. As part of the scope of engagement, Enormous will work towards further strengthening Bankbazaar.com's brand positioning as an online financial marketplace offering end-to-end financial services catering to the country's growing tech-savvy customers. The account will be serviced from Enormous' Mumbai office.

Commenting on the development, Adhil Shetty, CEO, BankBazaar.com, said, “The e-commerce segment of the country has successfully spearheaded interesting communication campaigns to enable it as a high involvement sector. On the other hand, financial services, despite being an important aspect of our lives, remains a low involvement category due to complexities in information dissemination. We are delighted to have Enormous partner with us to simplify financial services through unique creative communication campaigns and to offer optimised benefits to our audience.”

Vinay Singh, Head – Brand Marketing, Bankbazaar.com, added here, “There was an intensive evaluation of agencies and we decided to opt for Enormous due to their strength of understanding our business, focused creative roadmap based on strong audience insights, and clarity of campaign execution.”

Ashish Khazanchi

Reacting to the win, Ashish Khazanchi, Managing Partner, Enormous, said, “We are delighted to be appointed the agency for Bankbazaar.com. It was a hard-won pitch, with Enormous being the only mid-sized agency as part of the process. It is a delight to be working with a team that is driven to effect a large behaviour shift in the country. I always believe that ambitious clients help develop ambitious campaigns. Glad to be a small part of the process.”

Established in 2008, BankBazaar.com is a leading one-stop provider of hassle-free solutions for all personal finance products, including insurance policies, bank loans and credit cards.

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