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ZenithOptimedia ropes in Ajit Gurnani as Managing Partner

Gurnani will look after the West operations as Branch Head, ZO West

BestMediaInfo Bureau | Delhi | September 10, 2015

Ajit Gurnani Ajit Gurnani

ZenithOptimedia India has appointed Ajit Gurnani as Managing Partner and Branch Head, ZO West.

Gurnani has over 18 years of experience in the fields of media, brand management and marketing. His media exposure has been with agencies like HTA (JWT), Rediffusion Y&R (TME), Mindshare and MEC. During the course of his career, he has handled clients like Unilever, Colgate Palmolive, Aditya Birla Group (including Idea Cellular, Birla Sun Life, Ultratech, etc.), Mercedes Benz, Nivea, Zee TV and CarTrade.

His client side exposure includes Marico as Media Manager, where he looked after the media strategy and investment, as well as Head of Marketing (Beverages) at IFFCO in UAE, where the role entailed demand generation, consumer and trade marketing and new product development across the markets of UAE, GCC, Africa, Levant and other Middle East geographies and the ethnic Indian population in Canada and the US.

Hari Krishnan Hari Krishnan

Commenting on the appointment, Hari Krishnan, Managing Director, ZenithOptimedia India, said, “We are delighted to announce this appointment. ZenithOptimedia is making rapid progress in Mumbai, especially with its expanding new-age client list such as Faaso’s, Ziffy, Timesaverz and many others yet to be announced. We needed somebody with rich experience and robust background spanning both agency and client side experience. Ajit, with his experience across markets, clients and verticals, was best suited for the role. It helps us to strengthen our offer to all our businesses and prospective clients.”

On joining the agency, Gurnani said, “I am excited to be part of ZenithOptimedia and really like the agency’s proposition of Live ROI and all the proprietary tools and knowledge they have built around it. I am also excited about their superior offering in digital and performance marketing through Performics, Resultrix and the business analytics offering through Ninah.”

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