Zee Magic, the customised general entertainment channel for French audiences in Africa, will go on air from October 1
BestMediaInfo Bureau | Mumbai | September 30, 2015
Zee Entertainment Enterprises has announced the launch of Zee Magic, a completely customised general entertainment channel for French audiences in Africa, showcasing French dubbed Indian movies, series, food, reality shows and more. The channel will be available on the Canal Plus Overseas platform on #51 from October 1, 2015.
This comes after Zee launched Zee World, an English language general entertainment channel showcasing the best of Indian content for viewers in Sub-Saharan Africa early this year.
“Our corporate philosophy of ‘Vasudhaiva Kutumbakam’, meaning ‘The world is my family’, is at the forefront of bringing authentic and entertaining content to our fast growing audiences across the globe,” said Dr Subhash Chandra, Chairman, Essel Group & Zee.
Harish Goyal, CEO, Zee TV Africe, added here, “Zee Magic is a dedicated French offering from Zee for Francophone Africa. All content has undergone extensive research and we are very excited to be the first to offer Bollywood in French to our viewers.”
Zee first ventured into Africa 19 years ago as the brand’s first international territory. Zee TV has been present on DSTV since 1996 and Canal Plus since 2006.
Zee Magic will launch with three award winning series – ‘Remarriage’ (‘Punar Vivah’), ‘La Promesse’ (‘Kasamh Se’), and ‘Lien Sacre’ (‘Pavitra Rishta’), along with hit Bollywood movies.