Twitter launches self-service ads platform for SMBs in India

The advertising platform allows small and medium businesses to amplify their organic Twitter message and reach more people by targeting a specific audience in 15 languages

BestMediaInfo Bureau | Delhi | September 4, 2015

Twitter has launched its self-service advertising platform for small and medium-sized businesses (SMBs) in India. Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide. Now, SMBs from India to Iceland can more effectively reach their target audiences on Twitter in 15 languages. In addition, Twitter has also announced that the total active advertisers, including SMBs, now number approximately 100,000.

According to Emily Huo, SMB lead for Asia Pacific at Twitter, “Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. With the expansion of the Twitter self-service ads platform, we are excited to help SMBs level the playing field with digital advertising to increase their sales.”

There are 51 million SMBs in India, according to market research firm Zinnov. Start-ups registered in India are projected to go up a whopping 11,500 by 2020, as per independent consultancy KPMG. Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use Twitter's platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.

How is this different from just tweeting for free?

The Twitter self-service advertising platform allows businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. There is no minimum requirement for what businesses need to spend, and the campaign can be started and stopped at any time. All one needs is a Twitter account and a USD credit card to get started.

For entrepreneurs, Twitter can be an effective data-collecting platform as it provides advertisers with real-time public conversations from users with varying demographics.

Advertisers can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to their business. They can also refine their targeting by language to ensure that no matter where they call home, potential customers can understand their ad.

Some of the key advantages that Twitter Ads offers advertisers are:

Selecting the best ad format for the campaign: No matter what the objective is, Twitter provides a suite of creative formats that enables advertisers to captivate their target audience at all points of relevance throughout the day. For example, advertisers can use the Website Card if they want to drive high-quality traffic to their website. Or, they can leverage the Lead Generation Card to collect leads directly within a Tweet.

Reaching the target audience: Over the last few months, Twitter has launched new targeting tools to help advertisers connect with the right audience on Twitter. For example, event targeting allows advertisers to target users engaging with live moments on Twitter, such as the Emmy's, Labor Day, or back to school. Combined with Twitter's other targeting types such as interest, keyword, username, device, location, and TV, advertisers can target the right users, with the right message, at precisely the right time.

Tracking and analysing results in real time: Twitter offers a number of analytics dashboards to help advertisers measure their performance and optimise accordingly. For instance, the Tweet activity dashboard tracks the organic Tweet activity, showing advertisers what content resonates most with their audience. Advertisers can install conversion tracking to understand the full conversion impact of impressions and engagements from their promoted Tweets campaigns.

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