&TV in marketing overdrive for new shows 'Deal Or No Deal' & 'Agent Raghav'

The channel has extensively used digital media and out of home to create buzz around its two new weekend properties

BestMediaInfo Bureau | Mumbai | September 10, 2015

For the launch of its two new weekend properties – 'Deal Or No Deal' and 'Agent Raghav – Crime Branch', general entertainment channel &TV has rolled out a ground swell of activities across every medium.

The channel maximised every touchpoint with differentiated initiatives. For the crime mystery thriller 'Agent Raghav – Crime Branch', &TV has gone beyond the traditional marketing mediums and invested innovatively in digital platforms for the show. The channel has extended the show as an audio book, making it the first Indian television show to explore such a medium. This 30-minute long audio book has exclusive stories beyond the show and is available for free download on &TV's official website.

Additionally, &TV also launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web.

Furthermore, 'Agent Raghav – Crime Branch' also features in Diamond Comics' solving a mystery murder case.

&TV has executed an Out Of Home campaign for its game show 'Deal Or No Deal', hosted by actor Ronit Roy.The show saw a unique representation at Mumbai's domestic airport with branded briefcases stationed atop the conveyor belts, thereby setting the context with the audience – to expect the unexpected. Another interesting innovation was the 3D rendition of the 'Deal Or No Deal' concept displayed on a billboard that attracted a lot of attention.

Info@BestMediaInfo.com

Info@BestMediaInfo.com