HUL’s Kan Khajura Tesan initiative has been shortlisted in the Creative Effectiveness category; Share The Load for P&G’s Ariel Matic has made it to the Integrated shortlist
BestMediaInfo Bureau | Delhi | September 11, 2015
Stage is set for the Spikes Asia 2015 awards with the announcement of the last two shortlists – Integrated and Creative Effectiveness.
Two of India’s much-awarded campaigns in recent times are in contention. Hindustan Unilever’s ‘Kan Khajura Tesan’ by Lowe Lintas + Partners (now Mullen Lowe Lintas Group) has been shortlisted in the Creative Effectiveness category. The Kan Khajura Tesan initiative started as a missed-call marketing-led initiative, which went on to garner mass reach in the hinter-land markets of Bihar and Jharkhand in the initial stages. The Hindi-language service now covers almost all parts of the country. (Find out why the world loves Kan Khajura Tesan )
[youtube]https://www.youtube.com/watch?v=nbM9eAo_S_4[/youtube]
Share The Load campaign for P&G’s Ariel Matic by BBDO India, Mumbai has made to the shortlist for the Integrated category. The campaign has also been shortlisted in several other categories at Spikes Asia 2015.
[youtube]https://www.youtube.com/watch?v=SHXFcYS6QA4[/youtube]
The winners will be revealed at the awards ceremony later this evening.
