Spikes Asia 2015: Kan Khajura, Share The Load shortlisted on Day 3

HUL's Kan Khajura Tesan initiative has been shortlisted in the Creative Effectiveness category; Share The Load for P&G's Ariel Matic has made it to the Integrated shortlist

BestMediaInfo Bureau | Delhi | September 11, 2015

Stage is set for the Spikes Asia 2015 awards with the announcement of the last two shortlists – Integrated and Creative Effectiveness.

Two of India's much-awarded campaigns in recent times are in contention. Hindustan Unilever's 'Kan Khajura Tesan' by Lowe Lintas + Partners (now Mullen Lowe Lintas Group) has been shortlisted in the Creative Effectiveness category. The Kan Khajura Tesan initiative started as a missed-call marketing-led initiative, which went on to garner mass reach in the hinter-land markets of Bihar and Jharkhand in the initial stages. The Hindi-language service now covers almost all parts of the country. (Find out why the world loves Kan Khajura Tesan )

Share The Load campaign for P&G's Ariel Matic by BBDO India, Mumbai has made to the shortlist for the Integrated category. The campaign has also been shortlisted in several other categories at Spikes Asia 2015.

The winners will be revealed at the awards ceremony later this evening.

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