The campaign is all about making a promise to Ganapati to do visarjans only in artificial tanks so that natural water bodies are preserved
Mumbai | September 23, 2015
Celebrating the occasion of Ganesh Chaturthi in full fanfare, Red FM has initiated ‘Bappa Ko Promise’ campaign. The campaign is all about making a promise to Ganapati to do visarjans only in artificial tanks (artificial water bodies created by municipal authorities); so that natural water bodies are preserved.
One winner will be picked for each immersion day. The Red FM team will go to a select winner’s house in every market and manage his/ her Ganapati’s visarjan in an artificial tank. The on-ground activity comprises an awareness drive in housing societies, which will have a presentation and street play (nukkad natak) promoting visarjans in artificial tanks.
Commenting on the campaign, Nisha Narayanan, COO, Red FM, said, “Ganesh Chaturthi is a festival of significant importance for our listeners in Mumbai and we wanted to make it really memorable for them.”
With over 6,000 idols commissioned every year to Mumbai, the job of cleaning the remnants of the visarjan can be quite tough job. Ganpati Visarjan had got a lot of after effects, with the entire stretch of the beach littered with half broken bodies of idols, polythene, thermocol and harmful paints.
The aim of this initiative by Red FM is to create awareness amongst the masses about keeping the city clean and working towards bringing back the ecological stability of the city.