The TVCs, conceptualised by Boring Brands, portray peculiar use cases, across age and society demographics, when an OYO Room emerges as the most plausible solution
BestMediaInfo Bureau | Mumbai | September 16, 2015
OYO Rooms has launched its maiden campaign, ‘Aur Kya Chahiye’, comprising three TVCs that will be aired across all major television channels. The commercials, conceptualised by Boring Brands, portray peculiar use cases, across age and society demographics, when an OYO Room emerges as the most plausible solution.
In the two years since its inception, OYO Rooms as a brand has reinvented the parameters that define hospitality. Booking an OYO Room is a seamless, mobile integrated experience that can easily be adapted in day-to-day life and isn’t just limited to holiday or business travellers. Being a category creator has enabled OYO Rooms to address an underlying problem that consumers faced on a regular basis. OYO Room’s significant market share and unprecedented growth trajectory is evidence of the country’s acceptance of this home-grown disruptor.
Keeping this in mind, the campaign brings to life the brand promise of accessibility, affordability and predictability. The commercials highlight the ease of booking and standard amenities that all OYO Rooms provide. The tagline, ‘Aur Kya Chahiye’, encapsulates the notion that OYO Rooms provides users with everything they need for a comfortable stay.
Ritesh Agarwal, Founder and CEO, OYO Rooms, commented, “The problem that OYO Rooms was built to combat was the lack of predictability and trust deficiency that Indian travellers had to face. We pride ourselves on being problem solvers with unmatched consumer experience. We have become the go-to option for people looking for convenient stays. These commercials introduce the audiences to the various situations where OYO emerges as the alternative to home.”
Anshul Sushil, Co-Founder and CEO, Boring Brands, added here, “‘Aur Kya Chahiye’ is a great embodiment of what OYO Rooms stands for. Our idea was to deliver the brand promise of being accessible and standardised in a way that is both resonating and colloquial. As a category creator and leader, this film brings to life the myriad use cases that show how deep rooted and essential the OYO Rooms experience has become.”
The commercials depict regular situations, wherein people find themselves wanting a place to stay. A young guy who has no place to sleep in his own house after a crazy party, an ailing man who needs to be taken to an expensive city for treatment and a group of friends who are backpacking in Goa but don’t have a place to stay.
Client: OYO Rooms
Creative agency: Boring Brands
Founders: Anshul Sushil, Aakriti Bhargava
Director: Vinay Jaiswal
Production House: Kreative Wings Studios
Producer: Shweta Jaiswal