Ogilvy & Sprouts join hands to protect the sea during Ganesh Chaturthi

The two entities have come up with the idea of fish-friendly Ganesha idols made of ingredients that are non-toxic and edible and safe for fish consumption

BestMediaInfo Bureau | Delhi | September 11, 2015

Ogilvy Mumbai and Sprouts Environment Trust have launched an initiative that could make a difference in protecting our planet from further deterioration.

Sprouts is an NGO that has been involved in clean-up operations every year during Ganesh Chaturthi – from cleaning up beaches post the Ganpati visarjan to creating papier-mâché Ganeshas.

Ogilvy India has joined hands with Sprouts and came up with the idea of fish-friendly Ganesha idols. Ogilvy came up with this idea of a non-toxic Ganesha primarily crafted from vegetarian fish food that is edible and safe for fish consumption. This fish-friendly Ganesha idol contains ingredients like wheat flour, spinach powder, refined flour and corn flour and an outer covering of clay to hold them all together. The cosmetic surface of the idols is also treated with paints made from natural material and colours such as multani mitti, turmeric powder and geru.

Piyush Pandey

Commenting on the initiative, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, said, “What a lovely idea to make a contribution to a greener environment.”

The idea was launched with the hashtag #GodSaveTheOcean on Facebook and Twitter. The response was immediate and overwhelming, with calls received from over 19 cities in India. Enquiries were also received from London, Dubai and the Netherlands. Given the response received, more artisans have been roped in to make more idols.

Rajiv Rao

Rajiv Rao, National Creative Director, Ogilvy India, commented, “This is a great initiative by the NGO Sprouts Environment Trust, We are really proud to be a part of this beautiful idea. Destruction of marine life has been a cause for much concern to some of us. We hope that someday the efforts of this initiative will make us more aware and urge us to act towards protecting/saving our seas.”

On the final day of the Ganesh festival, idols of Lord Ganesha are immersed into the sea. The toxic materials used in making the idols pollute the sea and wreak havoc on marine life. The fish-friendly Ganesha idols are a move towards keeping the toxic substances off the water.

Credits:

Ogilvy Team:

Executive Chairman & Creative Director, South Asia: Piyush Pandey

National Creative Director: Rajiv Rao

Senior Creative Director: Srreram Athray

Senior Creative Director: Elizabeth Dias

Visualiser: Farid Bawa

Creative Supervisor: Calvin Austin

Account Management: Kunal Dangarwala

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