The highly visible campaign for the newly-launched bank involved kiosks, traffic stands, transit media, Howrah station and high impact visual elements inside airports
BestMediaInfo Bureau | Delhi | September 3, 2015
MOMS, one of the outdoor units of Madison World, has turned Kolkata, the original Red city, into blue for the launch of Bandhan Bank.
Bandhan is the first new bank to be launched in the country after several years and the first bank from the Eastern region after several decades. The high impact and highly visible campaign comprised impact sites across major focal points of the city, frequency media like kiosks, traffic stands, transit media like Volvo buses, yellow cabs and Mega cabs, transit points like the Howrah station and high impact visual elements inside airports.
Union Finance Minister Arun Jaitely mentioned the campaign while speaking at the inauguration function of Bandhan Bank in Kolkata. He said, âWhen I came to this great city yesterday, I saw a pleasant change. With Bandhan Bank, the whole city has been painted blue. I recollect my days from younger years when I used to see this city painted red. I am sure this colour change will augur well for the rapid economic growth of the city and State.â
Commenting on the campaign, Dipankar Sanyal, COO, MOMS, said, âWe are delighted to partner with Bandhan Bank in this new important phase of their lives. I am even happier that the launch has created a huge impact in Kolkata city. Whilst this is an all India campaign, the major focus was Kolkata.â
The campaign has been launch with print, digital and outdoor. TV will follow.
Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, activation specialist - Madison IES, rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, and Idea, amongst many others.
Client: Bandhan Bank
Agency: Madison OOH
Madison OOH Kolkata team: Rajeeb Bhattacharya, Suprovath Ganguly, Sayan Roy
Media team: Raj Datta, Avirup Chakaraborty, Anisha Mitra