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Madison OOH gets the clock ticking for ITC’s Engage Deo in Mumbai

To showcase the all day long freshness proposition of the brand, MOMS set up a live analogue clock with the hour and minute hands replaced by cans of Engage Mens and Womens All Day long variants

BestMediaInfo Bureau | Mumbai | September 8, 2015

Engage-Deo-OOH

Madison OOH, the outdoor arm of Madison World, has done an innovative outdoor campaign to promote ITC’s Engage Deo’s new variant, All Day Long, for men and women in Mumbai.

To showcase the all day long freshness proposition of the brand, MOMS set up a live analogue clock with the hour and minute hands replaced by cans of Engage Men’s and Women’s All Day long variants.

Dipankar Sanyal, COO, MOMS, commented, “We have been working with ITC brands over the last six years. It is always a pleasure to work with the brand and come up with interesting, innovative, disruptive outdoor strategy and execution to create high level engagement for consumers.”

In the recent weeks, MOMS also executed the outdoor campaigns of Mondelez Oreo in Mumbai and the Bandhan Bank launch campaign in Kolkata.

Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist - Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles marquee clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC Foods, Aircel, and Idea, amongst many others.

Engage-Deo-OOH1

Credits:

Client: ITC

Brand: Engage Deo All Day Long

Agency: Madison OOH

Planning and Execution: Rajeeb Bhattacharyya, Mohammad Asif, Santosh, Satya

Creative: Ramesh

Info@bestmediainfo.com

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