Leaders from Unilever, PepsiCo, Facebook to speak at 4th MMA Forum in India

The day-long conference, to be held in Gurgaon on September 16, will focus on unlocking the mobile toolbox and helping marketers acquire and engage the right consumers effectively

BestMediaInfo Bureau | Delhi | September 7, 2015

The Mobile Marketing Association (MMA) has announced the full speaker line-up and agenda for the upcoming MMA Forum India to be held on September 16, 2015 at the Leela Ambience Hotel & Residences in Gurgaon, India. Themed 'Acquiring, Reaching and Engaging the Right Consumers with Mobile', this one-day conference will see prominent experts and thought leaders from across the mobile marketing ecosystem dissect the different components of mobile marketing – from programmatic, mobile video, and location, to creativity and innovation. In-depth discussions will reveal new ways in which marketers can harness the power of mobile to keep up with the ever changing needs of today's discerning consumer.

Rahul Welde

Rahul Welde, Regional Vice-President – Media, Unilever, will kickstart this year's Forum, providing insight into Unilever's innovative approach to marketing, discussing the opportunities presented by the consumer in his session 'Leveraging Mobile To Drive Innovation and Enhance Brand Experiences'.

CVL Srinivas

CVL Srinivas, CEO, GroupM, will moderate a panel discussion on key principles to becoming mobile capable withVipul Prakash, Vice-President – Beverages Category, PepsiCo India; Ajit Mohan, Executive Vice-President & Head, Digital, Star India and Novi Digital Entertainment; Amrit Thomas, CMO, United Spirits; and Amarjit Singh Batra, CEO, Olx India. They will share examples from their clients' perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability so that companies can reach a level of maturity quickly and more effectively.

The Forum will also see Fergus O'Hare, Head of APAC at Facebook Creative Shop, talk about the creative renaissance in mobile marketing. His session will explore creativity in today's connected world, the explosion of mobile video and the implication and opportunities for marketers.

In addition, Dippak Khurana, Co-Founder & CEO Vserv, will be part of the Fireside chat with media specialist and writer Vanita Kohli-Khandekar on the discovery to transaction in the mobile Internet world. The smartphone explosion and ever-evolving technology has brought us closer than ever in achieving the marketer's ultimate goal of shrinking the intent-purchase gap. This session will see the industry leaders discuss how marketers can get ahead of the curve, to maximise their opportunities and future-proof their strategy.

Other key speakers include:

Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific

Nitin Bawankule, Industry Director, E-commerce, Local Classifieds & Technology, Google India

Shireesh Joshi, Head - Strategic Marketing, Godrej Group

Joshua Maa, Founder & CEO, MADhouse Inc

Scott Zalaznik, Head of Global, Strategy, Xad

Joe Nguyen, Senior Vice-President, Asia Pacific, comScore Inc

Nitin Mathur , Senior Director - Marketing, Yahoo Asia Pacific

Vikas Gulati, Managing Director, Asia, Opera Mediaworks

Avinash Jhangiani, Managing Director – Digital & Mobility, Omnicom Media Group

Chris Steedman, Managing Director - APAC, M&C Saatchi Mobile

Anita Nayyar, CEO - India & South Asia, Havas Media Group

Milind Pathak, COO, Madhouse – South Asia

Manav Sethi, Group CMO, AskMe India & Findit Malaysia

Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East & Africa, InMobi

Rohit Sharma, CEO & Founder, Pokkt

Joby Babu, COO, Nimbuzz Internet Media

“I am extremely excited about the diverse mix of speakers at this year's Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing to acquire, reach and engage the consumer in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.

The MMA Forum India 2015 will conclude with the awards ceremony of the Smarties India 2015, recognising the best mobile marketing works in the region.

The MMA Forum India 2015 is partnered by Vserv, MADhouse, InMobi, Nimbuzz, Opera Mediaworks, Pokkt, Hotstar, Yahoo!, United Spirits and Pocket Math.

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