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Infectious wins creative duties of iCare.Life

iCare.Life is a social enterprise that provides training and placement to the vast pool of poorly trained workforce of home support services providers, such as chauffeurs, elder caregivers and baby caregivers

BestMediaInfo Bureau | Mumbai | September 7, 2015


Infectious has been signed on as the communications partner for iCare.Life, a social enterprise that helps increase social capital by enhancing individual productivity.

Rajesh Ghatge Rajesh Ghatge

On choosing Infectious, Rajesh Ghatge, MD & CEO, iCare.Life, said, “We are creating a new category, ‘home support services’. We have built a platform that delivers the benefits of technology to both the service providers and service seekers. The task to communicate the solution and activate engagement is challenging. We are dealing with an inherent inertia in the category. We wanted a communications partner who brought simplicity and effectiveness in our effort to engage millions of members, and Infectious showed that promise.”

Ramanuj Shastry Ramanuj Shastry

Commenting on the win, Ramanuj Shastry, Co-founder & Director, Infectious, said, “iCare.Life aims to transform the vast informal home support services segment that will eventually benefit millions of Indians access to a better life. No mean ambition this. We are honoured and delighted to be chosen the communications partner by iCare.Life for a task this meaningful. We look forward to telling this transformational story to a billion people in the most engaging way possible.”

Nisha Singhania Nisha Singhania

Nisha Singhania, Co-founder & Director, Infectious, added here, “By introducing globally benchmarked service standard to an essentially unskilled environment, iCare.Life is poised to be a game changer in the home support services segment. We believe iCare.Life will prove to be a boon to both service providers and seekers and forever change the way we perceive and recruit home support help.”

Infectious is a media agnostic company, co-founded by Ramanuj Shastry and Nisha Singhania on April 1, 2013. Some of its key clients include &TV, Elkoha LED, Tasty Treats, and Wunderbar Kids.

iCare.Life aims to provide training and placement to the vast pool of young, energetic but poorly trained workforce of home support services providers, such as chauffeurs, elder caregivers and baby caregivers. iCare.Life also provides placement services through which the trained and certified service providers can access meaningful career opportunities.


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