Horlicks educates moms how to 'unlock' new avenues for their children

Through this campaign, conceptualised by JWT Delhi, Horlicks articulates the importance of supplementing a child's regular diet to fill the nutritional gaps

BestMediaInfo Bureau | Mumbai | September 7, 2015

Click on the image to watch the TVC.

GSK Consumer Healthcare's flagship product, Horlicks, has rolled out a new campaign – 'Unlock' – aiming to help unlock children's potential. Scientists claim that despite giving a daily balanced diet to one's child, there are nutritional gaps found in children. Through this campaign, Horlicks articulates the importance of supplementing a child's regular diet to fill these gaps.

Horlicks is India's only health food drink (HFD- clinically proven to improve the 5 signs of growth in children.

The brand's new TVC, conceptualised by J. Walter Thompson Delhi, features a child practicing an interview in front of the mirror. When his mother stops by to check on him, the child tells her that he is rehearsing for his interview with the country's top scientist, who is visiting his school. He adds that he's got the chance to interview the scientist because his project was the best. The mother thinks that someday her son too will be interviewed and thus he should be prepared from today for his future. The TVC showcases that it is clinically proven that children who consume Horlicks daily with milk have shown better signs of growth, making them 'taller, stronger and sharper'.

Prashant Pandey

Commenting on the campaign, Prashant Pandey, Marketing Head, GSK Consumer Healthcare India, said, “As a brand, Horlicks believes in helping unlock potential and preparing for a child's future way in advance. With this new campaign we want to educate mothers about the importance of daily nutrition, everyday growth and thus, the need for children to consume Horlicks everyday.”

Tanurupa Pal, VP and Executive Creative Director, J. Walter Thompson Delhi, added here, “The film has been designed to strengthen the imagery of Horlicks as a nourisher of potential in children. The brand aims to create a taller, stronger, sharper generation and help mums 'unlock' new avenues for their children.”

The campaign is supported by a 360-degree outreach across print, TV and digital.

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: GSK Consumer Healthcare

Brand: Horlicks

Creative agency: J. Walter Thompson Delhi

Films team: Mandeep Singh, Vineeta Misra

Creative team: Tanurupa Pal, Preeta Mathur

Account Management: Subho Sengupta, Sharad Phalgun, Yaman Gogia, Sarthak Ranka

Planning and Strategy: Bindu Sethi, Divya Sharma

Production House: Little Lamb Films

Director: Bauddhayan Mukherji (Buddy)

Production Planner: Monalisa Mukherji

Producer: Vishal Patel

Chief Assistant Director: Siddharth Nima

Asst. Directors: Sambhav Daffu, Sushant Tambe, Harshal Gaglani

Costume: Monalisa Mukherji

DOP: Jai I Patel

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