Droom scouts for creative and media agencies

The move is aimed at increasing brand visibility and establishing the online automobile aggregator as a household name in India

BestMediaInfo Bureau | Delhi | September 11, 2015

Online automobile aggregator Droom has initiated its marketing media creative pitch. The campaign, which is slated for launch by the end of October, will help build upon Droom's value-driven brand offering to establish it as a household name in India.

Speaking on the development, Sandeep Aggarwal, Founder & CEO, Droom, said, “As a consumer Internet and technology company, we have been running digital marketing campaigns since the start and the marketing team at Droom has done a nice job rolling out our digital and performance-based marketing programmes. For example, in the last nine months Droom has built the largest online community for automobiles at Facebook with a 900k+ community and over 1.5 million in monthly visitors. We now feel the time is right to leverage more traditional brand building and marketing channels. Through this creative and media pitch, we are looking out for partner agencies that can create innovative campaigns in keeping with Droom's image to establish it as a brand that customers can relate to as an online friend.”

As an innovator in the Indian online automotive space, Droom has created a strong value proposition for both buyers and sellers through its disruptive approach to building trust, pricing and selection advantages for buyers and sellers and has grown over 300 times since commencing its commercial operations in January 2015.

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