Rising Star Awards Entries Open- ENTER NOW

Best Media Info

Editor’s Picks
Special
Interviews
Events
IRS
Misc
BuzzInContent
bestmediainfo logo

Bandhan Bank underscores social good behind the commerce

Conceptualised by Ogilvy India, the campaign highlights the revolutionary idea behind Bandhan Bank (Aapka Bhala) and how the bank helps millions who seek a better life (Sabki Bhalai)

Bandhan Bank underscores social good behind the commerce

Conceptualised by Ogilvy India, the campaign highlights the revolutionary idea behind Bandhan Bank (Aapka Bhala) and how the bank helps millions who seek a better life (Sabki Bhalai)

BestMediaInfo Bureau | Mumbai | September 23, 2015

Bandhan-Bank Click on the image to watch the TVC.

Bandhan Bank is the first instance in India of a microfinance entity transforming into a universal bank. As a microfinance entity, Bandhan has been a success among those who do not have access to formal banking services, particularly the rural population of the country. The bank now has plans to service the affluent, fast rising and existing banking population.

Customers have very little or no motivation to open a third or even a second bank account. Typically, customers open a bank account when they get a salary account or when they get a loan from another bank. Their relationship with banks is transactional in nature.

Bandhan, on the other hand, wants to generate a sense of happiness and pride in customers when they open a bank account.

Launched with a simple expression, ‘Aapka Bhala, Sabki Bhalai’, the statement stands for the revolutionary idea behind Bandhan Bank (Aapka Bhala) and how the bank helps millions who seek a better life (Sabki Bhalai).

With a mix of thematic and product commercials, Bandhan assures customers that it is at par with other banks in terms of products and services, but when you bank with Bandhan, you also make a difference in the society.

Piyush Pandey Piyush Pandey

Piyush Pandey, Executive Chairman & Creative Director, South Asia, Ogilvy & Mather, commented, “I am very proud to be associated with the launch of Bandhan Bank. The baseline (Aapka Bhala, Sabki Bhalai) itself explains the spirit of this bank, which is committed to provide full banking facility and to cater to the needs of the needy.”

Sukesh Kumar Nayak, Executive Creative Director, Ogilvy & Mather, added here, “We wanted to communicate that looking after your own needs can also be beneficial to those who need help. The integrated campaign highlights this thought process in every piece of work. We hope this campaign inspires people to open a full banking facility account with Bandhan and in the process help millions of people better their lives.”

The TVCs:

[youtube]https://www.youtube.com/watch?v=bis1CGufg74[/youtube]

[youtube]https://www.youtube.com/watch?v=OjAjuMzPW68[/youtube]

[youtube]https://www.youtube.com/watch?v=4CrfM_NQeSs[/youtube]

[youtube]https://www.youtube.com/watch?v=LGTdnESJkhA[/youtube]

[youtube]https://www.youtube.com/watch?v=bis1CGufg74[/youtube]

Credits:

Client: Bandhan Bank

Creative agency: Ogilvy & Mather

Piyush Pandey, Executive Chairman & Creative Director, South Asia

Creative Team:

Executive Creative Director: Sukesh Kumar Nayak

Creative Director – Copy: Bahvna Kher

Creative Director – Art: Manasi Kadne

Senior Copy Writer: Sneha Shishoo

Copy Writer: Ankit Pathak

Art Director: Noothan PR, Sowmya Balakrishnan

Account Management:

Vice-President: VR Rajesh

Client Servicing Director: Mudassar Hossain

Account Director: Kaushik Das

Account Supervisor: Swati Khanduri

Assistant AE: Sayali Gaikwad

Production House: Hungry Films

Director: Vijay Sawant

Producer: Dharam Valia

Info@bestmediainfo.com

Info@BestMediaInfo.com

Advertisment
Post a Comment