Tyroo redefines mobile ads for e-comm; introduces Product Listing Ads

Tyroo's PLA is open to all app publishers and competes directly with Google and Facebook's PLA

BestMediaInfo Bureau | Delhi | August 6, 2015

Mobile ad tech platform Tyroo Technologies recently introduced its native ad platform – Product Listing Ads (PLA). Tyroo's PLA is open to all app publishers and competes directly with Google and Facebook's PLA.

The PLA platform allows app publishers to deliver ads without compromising on a user's app experience, by embedding these ads natively, similar to the Facebook and Google ads.The platform was first globally launched at the Mobile World Congress, Barcelona in March this year, which is now being adopted by the ecosystem.

Siddharth Puri, CEO, Tyroo Technologies, said, “Our partnerships with leading Indian and global publishers are a clear endorsement of the tremendous value that Tyroo's Product Listing Ads holds for app publishers. Our research indicates that consumers look at native ads 52 per cent more frequently than banner ads and with PLA app, developers need not look any further for better returns. We are confident that PLA will help our clients drive sustained revenue growth on the one hand and user engagement on other, without compromising on the app's user experience in any manner.”

The PLA integration enables apps to engage with their users with more relevant e-commerce product ads, which are consistent and superior in user experience. Users today are subjected to number of app download and other irrelevant ads, but e-commerce ads driven by Tyroo's proprietary data engine will not only help in driving higher engagement but also recommend products to users as per their interest.

The native format of Product Linked Ads enables consumers to accept it as an integral part of the app experience and is the ideal solution for app developers and publishers who had to deal with problems of limited advertisements, less traffic, non-engaging contentand worst of all, low fill-rates. To overcome these challenges, PLA is enriched with features and benefits like curated product feeds, programmatic solution, strategic placements of ads, 100 per cent fill rate, up to 25 per cent increase in user engagement and 2X lift in eCPM (Effective Cost per Million Impressions).

Through this technology product ads will appear natively in an application with product recommendations powered by TyrooTechnologies' proprietary Big Data recommendation engine. The engine generates Recommended Ads based on competition between display ads, product ads, app install ads and video ads. The ads enriched with native design will enable the consumer to experience shopping within their favorite applications; leading to high yield and increase in time spent for app developers.

PLA technology allows different formats for app developers based on their mobile app design, font and layout and drive purchase via product discovery. It also enables advertisers to monitor native product ad performance through an in-built dashboard and accordingly use product analytics to create more engaging content for the audiences.

Info@BestMediaInfo.com

Info@BestMediaInfo.com